Why the Hinterland is the Perfect Place for Your Start-up

The hinterland of Mecklenburg-Vorpommern offers numerous advantages for start-ups. Away from the larger cities, you will find an inspiring environment that both improves the quality of life and opens up economic opportunities. Discover the ten reasons why rural areas are the perfect place for your start-up.

Zuletzt aktualisiert: 06.05.2025

Hinterland. A word that evokes images of untouched nature, vast fields, and peaceful villages. Imagine driving through this picturesque landscape, leaving the hustle and bustle of the city behind and immersing yourself in a world where time seems to pass more slowly.

Let's assume you are in the larger cities of Mecklenburg-Western Pomerania: young entrepreneurs rush through the busy streets of Rostock, Schwerin, or Greifswald, passing historical buildings and trendy cafes.

In modern co-working spaces, there is lively discussion, with ideas being exchanged and business strategies developed. The atmosphere is dynamic and full of energy, but often hectic and stressful. Competition is tough and the cost of living is high.

Now, picture relocating this scene to the idyllic hinterland of Mecklenburg-Western Pomerania. Instead of rushing through crowded streets, you stroll through picturesque villages, past green fields and tranquil lakes. Meetings take place in cozy country houses or even outdoors, surrounded by nature and fresh air. The atmosphere is relaxed and inspiring, while the cost of living is significantly lower.

It is worth considering whether a move to the hinterland of Mecklenburg-Western Pomerania could be an attractive alternative. The region not only offers a high quality of life and an inspiring environment, but also numerous advantages for start-ups, such as less competition, dedicated employees, and attractive funding programs. The combination of tranquility and support can pave your way to success and open up new perspectives.

Starting a Business in the Hinterland: Economic Advantages

Starting a business in the hinterland of Mecklenburg-Western Pomerania offers numerous advantages. Away from the hectic big cities, entrepreneurs find an inspiring environment in rural areas that not only enhances the quality of life but also opens up economic opportunities.

Low Cost of Living: 
Compared to other federal states, the cost of living in Mecklenburg-Western Pomerania is relatively low. Housing costs are particularly affordable in the Mecklenburg Lake District and the Ludwigslust-Parchim district.
According to a study by the German Economic Institute (IW) and the Federal Institute for Building, Urban Affairs, and Spatial Research (BBSR), housing costs in these regions are significantly lower than in other parts of the state.

Attractive Funding Programs: 
The state government offers a variety of funding programs, including financial grants, low-interest loans, and comprehensive advisory services. Examples include investment cost grants of up to 30 percent for commercial enterprises and a start-up grant of 1,000 euros per month for 18 months.
According to the State Funding Institute of Mecklenburg-Western Pomerania, these programs are designed to support start-ups and businesses in the region.

High Quality of Life: 
The region is known for its natural beauty, including the Baltic Sea coast, numerous lakes, and national parks. A study by the Tourism Association of Mecklenburg-Vorpommern e.V. shows that 82 percent of residents are very satisfied with the natural conditions.

Good Infrastructure: 
Mecklenburg-Vorpommern has well-developed infrastructure with modern transport routes, fast internet connections, and reliable energy and water supply. Examples include the Baltic Sea motorway and good connections to seaports.
According to the Ministry of Economic Affairs, Infrastructure, Tourism, and Labor of Mecklenburg-Western Pomerania, these measures are aimed at promoting the economic development of the region.

Strong Networks and Cooperations: 
The region has numerous networks and clusters that connect entrepreneurs and promote the exchange of knowledge and resources. Examples include health promotion in cities and communities. According to the State Association for Health Promotion Mecklenburg-Vorpommern e.V., these networks contribute to strengthening the regional economy.

High Quality of Life, Strong Networks and Dedicated Employees

Undiscovered Market Niches: 
In rural areas, there are often undiscovered market niches that differ from urban markets. Examples include sustainable agricultural technologies and regional organic foods. According to the Ministry of Agriculture and Environment of Mecklenburg-Western Pomerania, these areas offer great potential for innovative start-ups.

Less Competition: 
In rural areas, competition is often lower than in urban centers. This can make it easier for start-ups to establish themselves and gain market share. According to the Chamber of Architects of Mecklenburg-Vorpommern, companies in these regions benefit from less competition.

Dedicated and Loyal Employees: 
In rural regions, people are often strongly connected to their homeland and show high loyalty to local businesses. Studies by the Mecklenburger AnStiftung show that the engagement rate in rural areas is usually significantly higher than in urban areas.

Sustainability and Regionality: 
Start-ups specializing in sustainable agricultural technologies or regional organic foods find ideal conditions in Mecklenburg-Vorpommern. Examples include regional initiatives for seed campaigns and peatland protection. The Heinrich Böll Foundation Mecklenburg-Vorpommern also supports these sustainable business models.

Economic Potential: 
Mecklenburg-Western Pomerania is increasingly developing into a stronghold for founders and start-ups. The combination of quality of life and economic potential makes the region an attractive location for innovative companies. Examples include wind power, biomass, and solar energy as drivers of economic growth. The Future Alliance Mecklenburg-Vorpommern sees great potential for the economic development of the region in these areas.

Advantages of Start-ups in the Hinterland of Mecklenburg-Western Pomerania

Lower Operating Costs: In rural areas, rents and living costs are often lower than in urban areas. This allows start-ups to use their resources more efficiently and invest more in the development of their products and services. This can be particularly beneficial for young companies that often operate with limited financial means.

High Quality of Life: The hinterland of Mecklenburg-Western Pomerania offers a high quality of life with plenty of nature, tranquility, and space. This can lead to a better work-life balance and higher employee satisfaction. The proximity to nature and the reduced hustle and bustle compared to urban areas significantly contribute to well-being.

Strong Community: In rural regions, there is often a strong community and a good network. This can help start-ups quickly make contacts and find support. The close collaboration and exchange of knowledge and resources within the community are valuable advantages that are often lacking in urban areas.

Funding Programs and Support: There are numerous funding programs and initiatives specifically tailored to the needs of start-ups in rural areas. Examples include the State Funding Institute of Mecklenburg-Western Pomerania and the Start-up Office of the University of Greifswald. These programs offer financial support, advisory services, and networking opportunities that help start-ups establish themselves successfully and grow.

Challenges for Rural Start-ups

Skill Shortage: In rural areas, it can be more difficult to find qualified professionals. This requires creative solutions, such as flexible working models that allow talents from other regions or even countries to be attracted. Collaborations with universities and training centers can also help to train and retain young professionals locally.

Infrastructure: Although the infrastructure in Mecklenburg-Western Pomerania is well-developed, rural areas can sometimes face challenges regarding fast internet connections or transport links. Start-ups may need to invest in their own solutions, such as expanding broadband connections or organizing shuttle services for employees.

Market Access: Access to large markets can be more challenging in rural areas. Start-ups need to find innovative ways to market and distribute their products and services. This could be through the use of e-commerce platforms, participation in fairs and events in larger cities, or strategic partnerships with established companies.

Inspiring Villages for Freelancers in Mecklenburg-Vorpommern

In Mecklenburg-Western Pomerania, there are several villages that are particularly suitable for freelancers, offering a high quality of life and an inspiring environment. Here are some examples:

Basedow 
Basedow is not only known for its castle but also for the active community at Mittelhof Gessin e.V. This association regularly organizes workshops, cultural events, and educational programs, providing an excellent opportunity to network and acquire new skills. The idyllic surroundings and historical buildings create an inspiring atmosphere for creative work.

Bollewick 
In Bollewick, you will find Die Scheune Bollewick, a unique co-working space in a historic building. This space offers not only modern workplaces but also regular events and networking opportunities. The combination of traditional architecture and modern facilities makes this place particularly attractive for freelancers and start-ups.

Sietow 
HUB MUERITZ in Sietow offers flexible workplaces in a quiet, nature-oriented environment. This co-working space is ideal for those seeking a relaxed and productive working atmosphere. The proximity to Müritz, Germany's largest inland lake, also offers numerous recreational opportunities, ensuring a balanced work-life balance.

Feldberger Seenlandschaft 
Werkraum Feldberg in the Feldberger Seenlandschaft offers a creative and peaceful working environment amidst nature. This space is particularly suitable for creative minds who want to be inspired by the natural beauty of the surroundings. Regular workshops and events here promote creative exchange.

Rothenklempenow 
In Rothenklempenow, you will find Alte Gärtnerei am Weltacker, a modern co-working space that offers an inspiring working environment. This space is particularly suitable for entrepreneurs and freelancers who want to work in a nature-oriented environment. Alte Gärtnerei provides all necessary amenities and is a place where innovative ideas can flourish.

These villages not only offer a high quality of life but also a variety of co-working spaces that are ideal for freelancers and start-ups. The combination of tranquility, nature, and modern work infrastructure creates an inspiring environment for creative and productive work.

Dream Big, Start Local!

Do you have an innovative business idea and want to implement it in the hinterland? Then take advantage of the benefits of rural areas and become part of a growing community of creative minds! Visit GründerMV and learn how to successfully start your business in the countryside. Get informed and get started now!

photomontage: VTM