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In the dynamic world of start-ups and company foundations, it is not only the business idea that plays a decisive role, but also the behavior and appearance of the founders. The so-called Knigge rules, named after the German nobleman Adolph Freiherr Knigge, offer valuable guidance for respectful and professional interaction.
It is particularly important for founders to know and follow these rules in order to maintain a positive image, build trust and promote long-term business relationships.
The most important etiquette rules that founders should observe in order to act successfully and confidently in business life are presented here.
Welcome and introduction
- Observe the hierarchy: Always greet the highest-ranking person in the room first.
- Firm handshake: A firm, but not too strong handshake conveys self-confidence.
- Eye contact: Maintain eye contact during the greeting and conversation to show interest and respect.
Communication
- Politeness: Always use polite forms of address and avoid colloquial expressions.
- Active listening: Show interest in the person you are talking to by actively listening and asking questions.
- Express criticism constructively: Criticism should always be expressed objectively and constructively, ideally in a one-to-one conversation.
Behavior in meetings
- Punctuality: Always be on time for meetings and appointments. Lateness looks unprofessional.
- Preparation: Prepare well for meetings and bring all the necessary documents with you.
- Respectful interaction: Let others finish speaking and don't interrupt them. Show respect for the opinions and ideas of colleagues.
Networking
- Business cards: Exchange business cards to stay in touch. Make sure you treat the other person's card with respect.
- Follow up: Thank them by email after a meeting or event and stay in touch.
Digital etiquette
- Social media: Be aware that your behavior on social media also affects your professional image. Therefore, post responsibly.
- E-mail communication: Use a professional email signature and pay attention to correct spelling and grammar.
Clothing and appearance
As a founder, it is important to impress not only with your business ideas, but also with your appearance. The right clothing can help you radiate self-confidence and make a professional impression.
Here are some etiquette tips on how to dress stylishly and appropriately as a founder:
1. Fashion selection
Invest in high-quality basics such as well-fitting suits, shirts and blouses. These can be combined in a variety of ways and are the basis for a professional look.
For start-up events, a smart-casual look is often the best choice. Combine well-fitting jeans or chinos with a smart shirt or blouse. A blazer can round off the outfit and give it a professional touch.
A business formal look is suitable for pitch presentations. A well-fitting suit or an elegant suit conveys professionalism and seriousness. Make sure that your clothes fit well and are well-groomed.
2. Comfort
Whether at start-up events or pitch presentations - founders are often on the move and have long working days. So choose clothing that not only looks good, but is also breathable and comfortable. Materials such as cotton or stretch fabrics offer comfort and freedom of movement.
3. Colors and patterns
Stick to classic colors like black, gray, blue and white. These colors look professional and are easy to combine. High-quality fabrics such as wool or cotton create an elegant look. Subtle patterns such as stripes or checks can give your outfit a personal touch without being too intrusive.
At start-up events, you can be bold with colors and patterns, but don't overdo it. An eye-catching piece of clothing can be a good conversation starter, but make sure the rest of your outfit remains understated.
4. Accessories
Accessories can give your outfit that certain something. Less is more. Choose discreet accessories such as an elegant watch, a simple belt or a high-quality bag. These round off your outfit without distracting from the essentials.
5. Shoes
Make sure your shoes are well cared for. Classic leather shoes are a good choice for men, while women can opt for elegant pumps or flats. Comfort is also important here, especially if you are on the move a lot or have to stand for long periods.
Choose shoes that are both stylish and comfortable. Sneakers can work well in a smart-casual look, as long as they are clean and in good condition. Alternatively, loafers or elegant boots are also possible.
6. Personal style
Despite all your professionalism, you should not neglect your personal style. Find a balance between business attire and your individual taste. This can be achieved through small details such as a special tie or an eye-catching piece of jewelry. A unique item of clothing or accessory can emphasize your personality and make you stand out from the crowd.
7. grooming and hygiene
A well-groomed appearance is essential. Make sure your clothes are clean and ironed. Regular care of your hair and nails also contributes to a professional appearance.
With these etiquette rules, you as a founder are well equipped to act professionally and respectfully in any situation.
Good luck with your business ventures!
Would you like more tips on starting up?
Then take a look at our collection of helpful articles tailored to prospective founders, self-employed people and young companies in Mecklenburg-Vorpommern.
