How to Find a Business Idea

Depending on the survey, 10 to 25 percent of Germans could imagine taking the step into self-employment.

Zuletzt aktualisiert: 30.09.2024

However, many people lack a good and suitable business idea. Do you feel the same way? Perhaps the following points will provide some inspiration!

- Your Own Knowledge and Skills

Your own abilities, experiences, and expertise are always a valuable resource for implementing business ideas. Maybe you can use your knowledge to offer added value to customers with your business in the market.

- Personal Interests and Passions

Many entrepreneurs start with business ideas based on their personal interests and passions. If you love or are passionate about something, you certainly have a better understanding of the needs and desires in that area and can easily imagine where there might be a "gap" that you could fill with your business idea!

- Identifying Problems

Similarly, if you identify problems or bottlenecks in your own life or in society in general, finding a solution to a common problem could be the foundation for a successful business!

- Trends and Market Gaps

Observing trends can also be a way to generate your business idea. This, of course, requires good market analysis to determine where there is a demand for new products or services.

- Technological Innovations

Advancements in technology can also open up new opportunities for business ideas—especially if you have an "inventive spirit" and perhaps a strong affinity for technology.

- Customer Feedback

Do you perhaps have contact with customers in your current job? Listening to and responding to feedback from customers (or business partners), who often provide valuable insights into their needs and desires, can give you the impetus to develop your own business idea.

- Brainstorming

Deliberate brainstorming with others—in your circle of friends or even with family—can generate creative business ideas. (Important: First gather all ideas and then evaluate them with a bit of distance!).

- Franchise and Licensing Opportunities

Exploring franchise or licensing opportunities could be an option for you, especially if you already have a rough business idea. Franchise providers often offer proven business models and support for aspiring entrepreneurs.

- Networking

Why not attend events organized by and with entrepreneurs (usually free of charge)? Listening and exchanging ideas with others can be truly inspiring.

- Passion for Your Business Idea!

Perhaps your business idea will also emerge from a combination of these suggestions.

It’s always important to stay open to new ideas and actively seek out opportunities!
And just as important: Only if you are truly convinced of your idea and stand behind it will you have the courage and perseverance to successfully implement your business idea!
Because the path to success is often a rocky one!

Tip

Take a look at our startup stories and get inspired by those who have ventured into self-employment and share their experiences, challenges, and successes here!